Kris Matheson: Managing Director & Partner, Tandem

Toronto has a new shop with a focus on shopper marketing, ecommerce and design.

Tandem’s co-founders, brothers Kris Matheson (pictured in this shoot) and Ian Matheson, describe their new venture as a “well-funded” startup that can “solve challenges” in-store, online and the “spaces in between.” They do not consider their venture to be an agency or consultancy, believing that Tandem does not fit that model. Rather, Kris says the team is “equal parts strategic leadership, design and implementation that cannot be bucketed in the traditional sense.”

When this new agency first came to Kris' mind, the branding he knew was going to be very unique. With the name Tandem, Kris sought out the perfect antique bike for the focal prop of this shoot! I was so eager to incorporate it into the shots and capture the details of this antique for the branding of the agency.